Perception and preference of designed landscapes using eye-tracking

The PhD project of Xinyi Zhou is focusing on perception and preference research of designed landscapes using eye tracking technology. Principles of landscape architecture and methodologies of environmental psychology are combined to offer insights into the viewing pattern and behavioral intention in the landscape. Utility of eye tracking together with other efficient tools in landscape research, such as questionnaire and interview, provides the possibility to probe where, what and how people look at the landscape. Experimental stimuli are colorful photographs taken from various forms of landscapes. When participants are observing the photographs during the experiment, their eye movement is recorded simultaneously by the eye tracker. Statistical analysis of data derived from eye tracking device indicates that, the digital formats of landscape representations, ephemeral features of the environment as well as socio-cultural backgrounds of individuals have significant influences on their viewing behavior. This understanding can be integrated into the optimal design of landscape experience and management process of public space.

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